Flyer Entrepreneurship Academy
Download the Entrepreneurship Academy Flyer as a PDF document (3 MByte)

Entrepreneurship Academy

Entrepreneurship is a key driver of our economy. Wealth and a high majority of jobs are created by small businesses started by entrepreneurially minded individuals, many of whom go on to create big businesses.

People exposed to entrepreneurship frequently express that they have more opportunity to exercise creative freedoms, higher self esteem, and an overall greater sense of control over their own lives. Entrepreneurship is not only about having students who start their own businesses, it's about students who set their own goals in life, and figure out means to achieve them.

It's about initiative and proactive attitude to solving problems that matter to people. It's about university working closely with the surrounding society and private sector. It's about understanding what you need to know to achieve something, and how to learn it.


From the business model to the market: How can I start up?
Download the Entrepreneurship Academy Agenda Module 3 as a PDF document (900 kByte)

Monday, April 18th, 2016

09:00-10:30 Topic: Sales & Marketing I
Instructor: Marco Schmaeh
Value Based Selling (presentation)
10:30-11:00 Coffee Break
11:00-12:30 Topic: Sales & Marketing II
Instructor: Marco Schmaeh
CASE I: Buying Center
12:30-13:30 Lunch Break (Casino of the University Hospital; app. 5 min walk)
13:30-15:30 Topic: Sales & Marketing III
Instructor: Marco Schmaeh
CASE II: Value Based Selling and Value Discussion
15:30-16:00 Coffee Break (organized)
16:00-18:00 Plant Tour – Visit at CeGaT

Tuesday, April 19th, 2016

09:00-10:30 Topic: Management & Organisation I
Lecturer: Robert M. Lobue
Strategic Management
10:30-11:00 Coffee Break
11:00-12:30 Topic: Management & Organisation II
Lecturer: Robert M. Lobue
Management for Start-Ups
12:30-13:00 Lunch Break (self-organized)
13:30-20:00 Bus Tour – Visit of the Stock exchange in Stuttgart (14:00-14:45)
Visit of the Mercedes Benz Museum in Stuttgart

Wednesday, April 20th, 2016

09:00-10:30 Topic: Business game: Finances I
Instructor: Hans-Martin Beyer
10:30-11:00 Coffee Break (organized)
11:00-12:30 Topic: Business game: Finances II
Instructor: Hans-Martin Beyer
12:30-13:30 Lunch Break (Casino of the University Hospital; app. 5 min walk)
13:30-15:00 Topic: Business game: Finances III
Instructor: Hans-Martin Beyer
15:00-15:30 Coffee Break (organized)
15:30-18:00 Plant Tour – Visit of Erbe GmbH

Entrepreneurship Academy

Coordinator: Dr. Thomas Wheeler-Schilling

Dr. Lukas Radwan, Dr. Rolf Hecker -
Eberhard-Karls-Universität Tübingen
Michael Baukloh -
Chamber of Commerce Reutlingen

Contact / Imprint

Universitätsklinikum Tübingen
Center for Neurosensory Systems

c/o Stabsstelle Wissenschaftsmanagement
Frondsbergstraße 23
72070 Tübingen
Tel: +49 (0) 7071 29 8 7644
Fax: +49 (0) 7071 29 3774

© 2016